2. The Agency Pricing Audit ($13,500/mo)
Is it too high? It depends on the volume. * The Problem: If an agency has 5 clients, $13.5k is insane. They won't buy.
The Solution: Make the Agency price Custom/Bespoke.
The Strategy: Use a "Per Brand" or "Per Seat" model for agencies so they can scale into that $13.5k number.
Example: "$2,500/mo for the first 3 brands, $500 per brand after that."
This lets them start small and makes you a partner in their growth, rather than a massive overhead cost they have to justify immediately.
- Should you change the Agency price?
Keep the $13,500 as your Internal Anchor. If a massive agency with 50 clients comes along, that’s your price. But for your website and initial outreach:
Founder/Solo: $1,350 Pilot -> $2,700/mo.
Agency: "Scale your margins. Custom infrastructure for multi-client logic mapping. Book a Demo."